Çöp(m)adam

Çöp(m)adam, Ayvalık
Address: Hamdibey Mahallesi Albey Cami Caddesi No. 1 Ayvalık Balıkesir TURKEY
Tel: 0266 312 1360
Email: info@copmadam.com

What is çöp(m)adam?

In the ten minutes it takes to read this entry, 5.000.000 tons of waste will be produced worldwide. When it comes to reducing environment impacts, nothing is more important to us than growing and living sustainably with our planet.

When revamping its corporate social responsibility efforts, Unilever Turkey was pleased to learn that they can contribute to a community-based project that would allow the company and the university to address current social needs of Turkey ranging from waste reduction to women empowerment. Carefully researched to identify gaps in the marketplace and provide meaningful solutions to critical issues while simultaneously aligning with both sponsors’s business and sustainability objectives, çöp(m)adam together with Unilever Turkey joined forces in the last two years in order to contribute more effectively to our planet.

Questioning what is worth saving or not, çöp(m)adam started as an experimental project in Western Turkey addressing the issues of women’s employment and the importance of recycling/re-using; and aims to utilize waste in a creative, aesthetically and unique way. Unilever Turkey got into the picture as the “Main Sponsor”, committed itself by sharing its waste and PR services. The result; çöp(m)adam, the newest fashion trend in handbags, are sweeping Turkey and putting shopper’s money towards a good cause. A cause that in one hand touches the issue of women empowerment, on the other waste reduction. Made entirely out of wrappers, a group of Turkish women have created a one-of a kind accessory that puts glamour into recycled goods. Made especially for ladies, these trendy bags give flavour to fashion, support the enhancement of awareness on environment.

“çöp” means “garbage” in Turkish; “madam”, the same as the French word indicates. “çöp(m)adam” (Garbage Ladies) is symbolic of this meaning – taking garbage and turning it into something fashionable and fun; even though it sounds weird.